Why you need a digital strategy
One word that clearly puts out the definition of strategy is “Focus”. Strategy is simply creating a business module that places key focus on doing one thing and doing it very well so you can win in the market. Every business has a business strategy that is to help them gain competitive advantage or deliver more value to customers.
Many years ago when business operated a businesses as usual model, strategy was designed with no room for digital technologies. This made a lot of sense then because technology was not really big back then and most businesses did not see the need for a digital strategy in their business. But the story today is very different as technology has evolved over the past few years and it has become very important for businesses of all kinds to start integrating digital technologies into their business strategy. In future all business strategy will be digital strategy
What then is a digital strategy? Digital strategy in simple terms is the application of digital technologies to business models. Having a digital strategy goes beyond just having a Facebook or instagram page and making some few post in a week. Digital strategy places a key focus on technology and how technology can help be implemented in a way that helps achieve business objective. Here are some reasons that why your business should consider having a digital strategy.
Technology is connecting the world: One very good thing about technology today is a connected world. With a click of a bottom people can connect with other people globally and in a fast and seamless manner. The entire world today sits on a pedestal of technology connectivity. The global population is highly connected and so people are able to communicate quickly and do things faster than some years back. If you are businesses and you are still operating business as usual model in a well-connected world of technology then obviously you need and a digital strategy. A digital strategy allows your business to be connected to the world and play in the space of technology. Businesses today are not fully connected to the scale at which their customers are connected and this means that there is still a lot of room for businesses to catch up.
Your customers are have gone digital: The fast pace of technology advancement has made it very easy for customers to access services at a faster and convenient manner. A lot of the world’s population today is one way or the other connected to one form of technology devices. The extent to which customers are moving towards digital technologies is mind bugling. For your business to win in the new market place of technology, they must be able to connect with the market. Digital technologies allows businesses to reach out and connect with customers in then new market place.
Customers today expect great service experience: Technology has made access to information very easy and provides so much products and services to the market place. With the growth and penetration of technology, thousands of products and services can be released to the market place in a day. Customers now have access to a lot of product information and product offerings and they want services delivered in a faster and seamless in a way that is convenient to their needs. Businesses must learn to put their brands in front of customers across multiple customer touch points and devices that may be available to their customers. Digital strategy help boosts brand visibility and help build trust with customers.
Adapt to changing market trends: Every marketing strategy starts with the customer in mind because without a customer nothing works. Technology today has made the customer evolve and adopted to new trends of accessing information about brands and services. Traditional forms of marketing and advertisement are no longer as effective as before because of how customers have changed their behavior in line of technology. The penetration of technology devices like mobile phones, tablets and other digital devices has made information so ubiquitous and has changed the way advertisement has to be done. Digital marketing is helping businesses meet the customers the way they want to be communicated to. With a digital strategy, businesses are constantly monitoring the behavior of customers across all online channels so that at every step of the way they know how to meet the needs of the customer.
Stay ahead of the competition: A great digital strategy means that you are constantly monitoring and analyzing your customer behavior and needs across the various digital channels. By making use of digital analytics, businesses are able to know what the next likely move of the customer would be and then make room to meet that need. This is a very simple way of staying ahead of the competition and making sure that you are first to deliver to market based on effective customer analytics and insights. Your ability to effectively deploy and track your digital strategy can ensure you lead in the market place.
